Driving Retail Appeal Across Generations Takes More Than Just New Tech
While technology can be beneficial to the in-store experience, it’s easy for retailers to be over-enthusiastic about their…
News August 19
Latest In: gen z
#RIC19: Why Brand Love Is The Key To Cultivating Loyal, Frequent Shoppers
Shoppers might not equate their love for a family member, significant other or friend with their feelings for…
News May 17
Why Every Retailer Should Use Blockchain
Today’s youth have not only grown up with access to the Internet but have also come of age…
Executive Viewpoints May 14Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z
By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly…
Executive Viewpoints April 15
Earning The Loyalty Of Millennials And Gen Z
Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to…
Executive Viewpoints February 21
Understanding Generational Differences: Why More Data Should Mean More Value For Customers
You have likely heard a lot about Millennials — roughly 80 million Americans ages 23 to 41 —…
Executive Viewpoints January 9
47% Of Gen Zers Use Smartphones While Shopping In Stores
Gen Z, the generation born between 1997 and 2015, has never known life before the World Wide Web.…
Features June 18Five Ways Retailers Can Avoid Ending Up Like Toys ‘R’ Us
By Marc Gingras, Foko Retail Industry analysts have prophesied a forthcoming “retail apocalypse” in recent years, and with…
Executive Viewpoints May 31
Retailers Step Up Human Interaction, But 95% Of Consumers Usually Don’t Want Help
With growing e-Commerce penetration, omnichannel retailers are looking to differentiate the physical retail shopping experience by leveraging their…
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