Understanding Generational Differences: Why More Data Should Mean More Value For Customers
You have likely heard a lot about Millennials — roughly 80 million Americans ages 23 to 41 —…
Executive Viewpoints January 9
Latest In: gen z
47% Of Gen Zers Use Smartphones While Shopping In Stores
Gen Z, the generation born between 1997 and 2015, has never known life before the World Wide Web.…
Features June 18Five Ways Retailers Can Avoid Ending Up Like Toys ‘R’ Us
By Marc Gingras, Foko Retail Industry analysts have prophesied a forthcoming “retail apocalypse” in recent years, and with…
Executive Viewpoints May 31
Retailers Step Up Human Interaction, But 95% Of Consumers Usually Don’t Want Help
With growing e-Commerce penetration, omnichannel retailers are looking to differentiate the physical retail shopping experience by leveraging their…
News May 14
#RIC18: Unlocking The Secrets Of Gen Z Shoppers
Retailers are engaged in a “race for relevance” as they try to meet the needs not only of…
Features May 3
Want To Reach Gen Z? Learn To Speak ‘Phygital’
Q&A with Ken Hughes, Shopper Behaviouralist and Keynote Speaker In this Q&A, Shopper Behaviouralist Ken Hughes shares his…
Features April 4
The New Rules For Retail Credit: What Younger Shoppers Really Want In 2018
The stereotype is widespread: Younger consumers are spooked by parents’ debt misadventures, stressed by college loan repayments and…
Executive Viewpoints April 2
How Will Gen Z Reshape Retail?
Given that the oldest members of Gen Z are just now reaching college graduation age (and the youngest…
Features March 12Study: Millennials More Likely To Shop Amazon Prime Day Than Gen Z
With Amazon Prime Day on the horizon, a new study that surveyed more than 1,000 consumers revealed that…
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