The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
Latest In: gen z
Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign
Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its…
News June 28
Getting to Grips with Gen Z
Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born…
Executive Viewpoints March 11
ICSC Research: New Store Openings Boost Online Sales 6.9%
New research from trade organization ICSC highlights the inextricable link between physical stores and online sales and the…
News December 14
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
Claire’s Unveils Reimagined Loyalty Program — C.Club
Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new…
News October 19
Gen Z Fave Princess Polly Opens First U.S. Store in LA
Princess Polly, the global fashion brand beloved by Gen Z, has opened its first U.S. store at Westfield…
News September 15
Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…
Features July 24
Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’
It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that…
Features June 12Top Stories
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