Listen Now: The Experience Equation — What Retailers Need to Get Right
We live in an age of instant discovery, with the world available at our fingertips. And yet, despite…
Features September 10
Latest In: gen z
Bath & Body Works Doubles Down on Gen Z Popularity, Brings its Products to College Campuses
This back-to-school season, Bath & Body Works is heading to college with plans to bring branded kiosks to…
News August 7
Bath & Body Works Debuts Tech-Enhanced Experiential Store Design
Bath & Body Works has introduced its new Gingham+ store design in more than 15 locations, including stores…
News March 13
How Carter’s is Evolving with the Needs of Gen Z Parents
More than two-thirds (67%) of American adults with an income of $100,000 or more are parents, representing a…
Features December 6
The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign
Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its…
News June 28
Getting to Grips with Gen Z
Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born…
Executive Viewpoints March 11
ICSC Research: New Store Openings Boost Online Sales 6.9%
New research from trade organization ICSC highlights the inextricable link between physical stores and online sales and the…
News December 14
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24Top Stories
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