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totes-ISOTONER Doubles Online Conversion Rates With Improved Search Functionality

In the competitive online marketplace, optimal search functionality is key to retailer success. If consumers cannot find the…

Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty

This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s…

Personalization In 2012: Intent Leads, Social Matures

While personalization has existed for more than a decade,  emerging as a priority for every online retailer, 2012…

Preparing For Social Commerce, Quickly By Debbie Hauss, Editor-in-Chief Admittedly, it’s taken me a while to jump on…

Social Commerce: The New Era Of E-Commerce Part II

Part II of a two-part series discussing Social Commerce: what it is, why it’s important and how retailers…

Study Says 80% Of Multichannel Implementations Will Fail

In the report titled “Predicts 2012: Retailers Turn to Personalized Offers Through Mobile and Social but Will Struggle…

Gartner Research Makes 2012 Predictions For Mobile, Social and Multichannel Strategies

As retailers pursue cutting-edge tools and technologies to improve customer engagement and boost purchases, analysts are focused on…

Facebook Files For IPO, Ignites Impending Growth For Social Commerce

On Feb. 1, 2012, social networking web site Facebook, filed to raise $5 billion in an IPO. The…

New Study Helps Retailers Reach Millennials [Infographic]

To thrive and survive in the competitive marketplace, retailers must have a firm understanding of the shopping preferences,…