Marketers Kick Off Year of High-Profile Sporting Moments with Super Bowl LX: AI, GLP-1 Pitches Steal the Show
In an era of increasing media fragmentation, the Super Bowl remains one of the few live events that…
Features February 10
Latest In: e.l.f. cosmetics
E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…
News October 22
E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool
E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called…
News June 17
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
The New In-Store Playbook for Brands
For years, headlines have sounded the death knell of physical retail. But Sephora’s renewed investment in brick-and-mortar redesign…
Executive Viewpoints April 30
Target Feels Pretty: Retailer Adds 2,000+ Beauty Products to Assortment
Target has expanded its beauty assortment with more than 2,000 products and nearly 50 new brands, with prices…
News February 14
Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…
Features February 7
E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade
E.l.f. Cosmetics will once again tap into the universality of sports in its new multi-platform campaign, “Eyes. Lips.…
News November 25
As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…
Features October 27
Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead
Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and…
Executive Viewpoints August 30Top Stories
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