E.l.f. Creates ‘Beauty for Every Eye’ Kit with Blind Swimmer Pagonis
E.l.f. Beauty has partnered with world champion blind swimmer Anastasia ‘Tas’ Pagonis to develop a limited-edition product kit…
News August 5
Latest In: e.l.f. cosmetics
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…
News March 29
Super Bowl LVIII Ads Go Back to Basics: Touting Product Attributes
Apparently there was a football game surrounding yesterday’s commercials and Taylor Swift sightings, but we’re not going to…
Features February 12
Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary
E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized…
News January 9
How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth
With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail…
Executive Viewpoints January 2
E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit
Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP!…
News November 9
NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful
In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3…
Features May 26
E.l.f. Cosmetics Debuts Social-First ‘Vanity Table Talk’ Series
E.l.f. cosmetics is seeking to tap the power of celebrity with its new digital series, Vanity Table Talk.…
News May 1
How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve
In a world awash with data, what matters is not how much you have but what you do…
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