Latest In: data in action

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57% Of Shoppers Abandon Customer Feedback Surveys Because They’re Too Long

Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper…

News December 17
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56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling

The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes…

News November 26
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Study: Mobile Empowers Retailers To Catch Shoppers At The Point Of Intent

Brick-and-mortar retailers once feared that mobile would eat into store sales, either via “showrooming” or simply by siphoning…

News November 5
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‘Too Many Ads’ Frustrate 53% Of Online Shoppers

The online ordering process continues to be too time-consuming for many shoppers. As many as 40% of consumers…

News August 6
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More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs

Consumers spend 37% more with brands when they are loyalty program members; 70% of members say they are…

News May 21
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Retailers Step Up Human Interaction, But 95% Of Consumers Usually Don’t Want Help

With growing e-Commerce penetration, omnichannel retailers are looking to differentiate the physical retail shopping experience by leveraging their…

News May 14
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Less Than 35% Of Supply Chain Execs Use Analytics Insights To Manage Inventory

Forecasting product demand is an arduous process for merchants, but it’s critical to avoiding the twin challenges of…

News April 30
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Study Reveals Why 96% Of Shoppers Leave Stores Empty-Handed

With as many as 96% of global shoppers having left a store without making a purchase on at…

News April 16
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92% Of Brands Say They Can Make Better Use Of Retail POS Data

The vast majority (92%) of brand manufacturers now believe they can do more with the POS data they…

News March 12
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