The Case For An Updated Focus On Customer Lifetime Value
Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce,…
Editor's Perspective October 26
Latest In: customer retention
The Case For An Updated Focus On Customer Lifetime Value
By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).…
Executive Viewpoints October 23
Amazon Devices, Grocery Perks Drive Prime Day 2018 Customer Retention Strategy
As Prime Day concluded at 12 midnight PT on July 17, Amazon revealed that it generated more sign-ups…
News July 18
Exclusive Q&A: How zulily Grew Its Customer Base 24%
Data and hard facts are important in marketing, but there are also elements of “art” involved, according to…
News May 23Can Big Data and Predictive Analytics Rescue the Retail Industry?
By Georges Smine, Opera Solutions Recent news about closures of brick-and-mortar stores paints a gloomy picture for the…
Executive Viewpoints June 26
Retail Customer Acquisition Vs. Retention: A Zero-Sum Game?
It’s one of the eternal questions retailers face: Do we focus more on customer acquisition or on customer…
Features May 30
Calyx Flowers Replaces ‘Robotic’ Service Reps With Retention-Focused Call Center
When Mark Ranalletti and Kap Wallingford purchased Calyx Flowers in summer 2015, the husband-and-wife team sought to pivot…
Features February 13
Top Tips For Building A Sustainable Subscription Service
Although Unilever’s $1 billion acquisition of Dollar Shave Club may have paved the way for other industry disruptors…
News November 15
Magento Releases Dashboard To Guide Holiday Decisions
Magento Commerce has introduced a Holiday Dashboard designed to use live data to guide merchant decisions in order…
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