C-Level Challenge: Turning One-Time Customers Into Loyal Customers
Retail CEOs, CFOs and CMOs are more challenged than ever to answer the growing omnichannel demands of consumers…
Executive Viewpoints November 10
Latest In: Customer loyalty
Unique Vintage Gains 2,500% ROI Through Loyalty Program And Visual Commerce
Building consumer loyalty is particularly vital for fashion brands, because it can keep consumers coming back to shop…
Features November 2What? You Launched A Loyalty Program Without An Exit Strategy?
By Babs Ryan, ThoughtWorks Retail Seems that some loyalty customers are Plenti [sic] angry about having their current loyalty program replaced.…
Executive Viewpoints October 26Use Social Data To Drive Marketing To New Heights
By Akbar Jaffer, Social Annex In the growing struggle to build loyalty among omni-channel shoppers, harnessing the power…
Executive Viewpoints October 12
JCPenney CEO: ‘It All Happens In The Store’
After officially stepping into the challenging role of JCPenney CEO in August 2015, Marvin Ellison is poised to…
Features October 9
80% Of Consumers Are Willing To Share Basic Info For Better Experiences
Retailers and brands looking to learn more about their customers are in luck: More than 80% of consumers…
Features October 6
How To Crack The Social Advocacy Code
In today’s digital, on-demand economy, consumers have access to more information on products, brands and services. As a…
Features August 21
Personalization Delivers Big E-Commerce Wins For National Pen
Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention…
Features August 12Dispelling Five Major Myths Of Customer Loyalty
By Ryan Rose, Clutch As an increasing number of businesses embrace “customer-centric” mantras and strive to earn consumer…
Executive Viewpoints July 13Top Stories
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