Latest In: customer experience

Apothékary august Bookshop.org customer experience Featured For them Mustard Made retail success stories Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023) social commerce social media marketing Supergoop Threads
Now that the hype has died down, many are questioning the long-term value of Threads, especially for brands and retailers.

Community and Customer Journeys: Inside Brands’ Strategies on Threads

Threads, Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. But that…

Features August 8
airbnb Barbie Barbie movie customer experience Featured marketing omnichannel activation partnerships Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023)
Barbie's Malibu Dreamhouse on Airbnb is just one example of how the Barbie brand has used out-of-the-box marketing tactics to connect with consumers through context.

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…

Editor's Perspective August 4
customer experience Featured retail innovation Retail Innovation Conference & Expo Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) RICE23 start-ups Store No. 8 tech innovation Walmart Walmart+ InHome
Store No. 8 is Walmart's innovation incubator, which allows the retailer to pursue new opportunities in business and customer experience.

What is Store No. 8? Inside Walmart’s Innovation Incubator

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…

Features August 1
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A woman sitting in a living room, feet up with a cup of coffee, interacting with an ecommerce site experience on her smartphone.

3 Technologies That Are Transforming the Ecommerce Experience

Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital…

Features July 21
aptos Aptos ONE customer experience Featured mobile pos mPOS Retail ThinkTank (2023) Retail ThinkTank: Featured In Omnichannel Strategy (2023) Retail ThinkTank: Omnichannel Strategy (2023) The North Face
A mobile POS experience, powered by Aptos ONE technology, empowers The North Face associates to better serve in-store shoppers

Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retailers are adapting their store environments to meet consumers’ heightened demand for ease and convenience. At the same…

Features July 14
Claire's customer experience piercing rebranding

Claire’s Reimagines Visual Identity with New Logo, Branding and Activations

Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by…

News July 13
customer experience Featured generative AI last mile oms Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023) Salesforce shoes SNIPES

How Snipes’ Tech Base Enables it to Master AI and Manage ‘Black Friday Every Week’

European lifestyle brand Snipes kickstarted its U.S. debut in 2019 through the acquisition of KicksUSA, which gave the…

Features July 3
ar customer experience design:retail design:retail Featured Featured in-store technology mobile pos Retail ThinkTank (2023) Retail ThinkTank: Featured In Store Ops & Design (2023) Retail ThinkTank: Store Ops & Design (2023) store design vr
The right in-store technology can have a significant impact on store experiences, customer engagement and revenue. Experts in the retail design and technology realms share their perspectives on how brands and retailers can make the best technology decisions for their stores.

Matching Tech to New In-Store Experiences: 6 Steps to Success

Brands and retailers are navigating two conflicting realities when it comes to their in-store experiences: they know they…

Features June 28
Aldo Group customer experience CX digital transformation Featured fulfillment omnichannel retail case study Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) SAP Supply chain
Flashing lights and data bits showing digital transformation

CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change…

Features June 13
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