Vosges Haut-Chocolat Chooses AgilOne To Build Customer Engagement
Vosges Haut-Chocolat, a manufacturer and retailer of chocolate products, has adopted predictive marketing cloud technology from AgilOne to…
News February 20
Latest In: customer engagement
4 Things Brands And Retailers Can Learn From B2B Marketers
By Alicia Fiorletta, Senior Editor I’m writing this piece from Scottsdale, Arizona, where we just wrapped up the…
Executive Viewpoints February 194 Ways To Court Your Customers
By Alicia Fiorletta, Senior Editor You’ve heard the phrase that marketing is like dating, right? I can’t imagine…
Executive Viewpoints February 12
The ‘Switching Economy’ Leaves $1.6 Trillion Up For Grabs
Shoppers today have access to more product and brand options due to their day-to-day use of digital tools…
Features February 10How Master Data Management Drives The Omnichannel Customer Experience
By Christophe Marcant, Stibo Systems A recent report from Forrester Research predicts that by 2017, the Internet will…
Executive Viewpoints February 6Top Brands Score A Touchdown On Their Super Bowl Commercials
The Big Game may be a holiday for sports fans, but many viewers simply cannot miss the commercials! …
Executive Viewpoints February 4How To Make It In Mobile
By Young Pham, Comrade Mobile is opening the door for designing new experiences that compliment a brand’s physical presence.…
Executive Viewpoints January 19McDonald’s Rolls Out Digital Menu Boards
McDonald’s is rolling out digital menu boards powered by AT&T, STRATACACHE and LG Electronics. AT&T is providing project…
News January 16Superior Personalization Uses Data Analysis To Predict, Not Just React
By Graeme Grant, Demandware  You’ll be hard pressed to find a retailer today that isn’t prioritizing the…
Executive Viewpoints January 16Top Stories
