Opting In To Subscription Services
By Fergus O’Reilly, hybris and SAP Customer Engagement & Commerce What used to be a pricing model limited…
Executive Viewpoints June 18
Latest In: customer engagement
LA With Love Builds Consumer Trust And Loyalty With The Hunt
Shoppers today are savvier and have access to an increasing number of tools that allow them to make…
Features June 18Marrying Segmentation And Big Data To Help Build Better Customer Relationships
By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start,…
Executive Viewpoints June 8
Make Love Not War: Turning Angry Customers Into Your Biggest Asset
It’s tough times at the home of the Big Mac. Last year was one of McDonald’s worst, and…
Executive Viewpoints June 2
Best-In-Class Retailers Embrace Clienteling To Boost Engagement, Sales
The top goal for any retail business is to not only understand target customers, but also create differentiated…
Features June 1
Digitally Empowered Brand Mavens Exert Purchasing Power
The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged,…
News May 20The Next Big Thing In Retail Marketing: Peersuasion Marketing
By Dr. Rado Kotorov, VP of Product Marketing, Information Builders Mobile marketing technologies are evolving very quickly due…
Executive Viewpoints April 30Customer-Centricity And The Power Of Human
By Mike Mojica, Merkle Technology is the backbone of CRM platforms, the conduit to first-party data and the…
Executive Viewpoints April 20
Bebe Optimizes The Online Shopping Experience With Qubit
As e-Commerce traffic and sales continue to rise, retailers are striving to win greater market share by creating…
Features April 20Top Stories
