Salesforce to Acquire Braze for $5.6B
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News October 20
Latest In: customer engagement
Listen Now: The Experience Equation — What Retailers Need to Get Right
We live in an age of instant discovery, with the world available at our fingertips. And yet, despite…
Features September 10
How Poshmark’s In-Person Events Drive Livestreaming Results
Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences.…
Features December 20
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From Product Research to Fulfillment: How AI Is Simplifying Ecommerce Operations
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…
Features March 5
From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis
Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition…
Features January 22
Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads
Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the…
News January 16
PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers
The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…
Features November 30
How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming
[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out…
Features September 14
RICE 2022: Why Retailers Should Apply ‘Love Languages’ to Improve Customer Relationships
The key to a consumer’s heart involves much more than offering convenience or an appealing product assortment, according…
Features May 16Top Stories
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