Gamification Offers Measureable Results For Marketing And Engagement
Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and…
News March 30
Latest In: cross channel strategies
The Optimized Mobile User Experience
Convergent Commerce Series, Part II Mobile commerce has quickly advanced past a cut-and-paste of a retailer’s ecommerce site—it…
Executive Viewpoints September 28Crate And Barrel Deploys QR Codes To Promote Gift Card Contest
Crate and Barrel has joined other leading retailers, such as Macy’s, Target and Wal-Mart, in deploying a marketing…
News August 16Facebook Best Practices Improve Customer Interactions And Brand Reputations
Although many retailers are utilizing Facebook with hopes of spiking customer loyalty and increasing purchase activity, others remain…
News August 3H&M, Sports Authority Join New foursquare And American Express Mobile Commerce Rollout
Location-based applications like foursquare, shopkick and Loopt have transformed shopping into the ultimate gaming experience, rewarding customers with…
News July 1PCI Compliance In The Retail Market
Compliance with the Payment Card Industry (PCI) Security Standards Council is an immediate and costly focus for many…
Executive Viewpoints June 16Home Shopping Network Emphasizes ‘Boundaryless Retail’ With iPad App
In an effort to extend its brand to the mobile channel, Home Shopping Network (HSN), a national television-based…
News May 16Oracle Completes Acquisition of ATG
Oracle Corp. announced yesterday that it has completed the acquisition of Art Technology Group (ATG). In a webcast…
News January 6Runa Unveils Conversion Marketing App Designed To Tailor Pricing, Promos
Designed to enable retailers to offer customers real time individualized pricing incentives online, Runa announced today the release…
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