Latest In: cross channel strategies

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Staples Exec Shares Insights On Mobile Marketing

Consumers are leveraging their mobile devices more frequently to browse inventory and complete purchases. As a result, retailers…

News May 15
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Donna Karan Exec Shares Social Media Best Practices

The luxury industry is on an upswing: 25% of affluent consumers purchased at least one high-end product a…

News May 8
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Rock Creek Drives Email Opt-Ins With Text Message Marketing

To create a consistent and compelling brand experience, retailers must ensure that consumers can connect with them at…

News April 19
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Rue La La CMO Shares Views On Flash Sale Model Success And Future Plans

Rue La La is recognized as a pioneer in the flash sale space. Touted as a members-only shopping…

Features April 18
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Belk Celebrates 125th Anniversary With Integrated, Prize-Based Campaign

Innovative retailers are connecting digital marketing channels to deliver compelling campaigns to shoppers. By blurring the lines between…

News April 8
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Tablets Help Kate Spade Saturday Optimize Brand Experiences

Young consumers are more technologically connected and eager to browse and learn about products online and via mobile…

News April 5
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Dressbarn Exec Shares Perspectives On Big Data

Harnessing Big Data has remained a daunting challenge for retail marketers working to create more relevant messages, offers…

Features March 18
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Privalia Maximizes Cross-Channel Engagement With IBM Smarter Commerce

Flash sales are enticing consumers to browse and buy with the promise of coveted products at discounted prices.…

News March 6
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Signet Jewelers Increases Online Sales By 49% With Improved Cross-Channel Experience

Consumers’ savvier researching, browsing and buying strategies has forward-thinking retailers focused on merging communication and commerce channels to…

News February 15
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