Brazil’s RaiaDrogasil Taps into Store WiFi to Personalize Promotional Offers
Latin America drugstore chain RaiaDrogasil is leveraging its in-store WiFi network to offer location-based marketing across 2,500 Brazilian…
News October 24
Latest In: crm
How to Organize Your Data to Reach Your Personalization Goals
Data has become something of a holy grail for modern marketers, offering insights that not only help businesses…
Executive Viewpoints July 1
How to Adopt Retail CRM for the First Time without Disappointment
In 2021, CRM is one of the most widely used types of software for businesses. Almost all companies…
Executive Viewpoints January 3
Can Modern CRM be the Lifeline Retail is Looking for?
In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time…
Executive Viewpoints April 2
Leverage CRM Data To Boost Traffic And In-Store Revenue
By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin…
Executive Viewpoints December 6
Salesforce Acquires Big Data Firm Tableau For $15.7 Billion
Salesforce has agreed to acquire data visualization platform provider Tableau in an all-stock transaction valued at $15.7 billion,…
News June 10
Zaius Debuts Data-Powered Marketing Assistant
Zaius, a CRM platform provider, has launched Zam, a data science-powered marketing assistant. The tool combines the shopper…
News May 23Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility.…
Executive Viewpoints October 9
How Pura Vida Bracelets Engage Shoppers Through The Buying Lifecycle
An end-to-end approach to customer engagement is critical for excelling in this new era of retail, which is…
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