Ditching Discounts: Building Loyalty and LTV with Smarter Ads
A well-known retailer who will remain nameless threw a huge promotion. Holiday promos had crushed their targets: record…
Executive Viewpoints January 7
Latest In: commerce media
Listen Now: Amazon Ads’ Former Evangelist on the Future of Retail Media
Retail media has exploded into one of the fastest-growing opportunities in marketing, so much so that the term…
Features November 5
IAB Sets Out to Define the Growing World of Commerce Media
As retail media has expanded well beyond retailers, a new term has begun to take prevalence — commerce…
News July 29
The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More
Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence,…
Features June 18
PayPal Debuts Shoppable Ads to Help Retailers Offset AI-Driven Web Traffic Declines
As AI reshapes online discovery, merchants of all sizes are grappling with how to handle decreased traffic to…
News June 18
Chuck E. Cheese, Campus Retailer Follett Enter Retail Media Arena
The world of retail media has two interesting new entrants — the Chuck E. Cheese chain of family…
News May 20
Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store
Last year, meal delivery platform Grubhub entered the increasingly crowded commerce media arena with the debut of Grubhub…
Features April 24
Gap, DoorDash, NBCU Execs Weigh in on the State of the Consumer
Between the tariff tug-of-war, flailing markets, insanely high egg prices and general “twitchiness” (as one strategist put it),…
Features March 27
Fanatics, Forever 21, Belk Join Fluent Commerce Media Network
Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics,…
News January 7Top Stories
