Latest In: commerce media
AnalyticsIQ commerce media contextual advertising data privacy eMarketer Margo Hock
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media…
Executive Viewpoints
December 30
commerce media first-party data Harsh Jiandani Koddi mckinsey RMNs Truthset.io
I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…
Executive Viewpoints
December 19
commerce media Grubhub Koddi retail media retail media network
Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership…
News
October 24
Advertising Week New York commerce media CTV customer experience Digitas NA Featured Kroger Precision Marketing marketing and advertising retail media social commerce The Trade Desk tiktok United Airlines
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features
October 15
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The rise of retail media has inspired not just retailers but a whole raft of other businesses to…
Features
October 1
commerce media executive appointment PF Media Network planet fitness retail media Rippl Yahoo DSP
Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired…
News
August 26
2024 Paris Olympics commerce media Featured pernod ricard services expansion uber Uber Boat Uber Bubbles uber eats
If you thought Uber’s move into food delivery back in 2016 was interesting, wait until you see what…
Features
August 9
advertising network Amazon commerce media executive appointments media network Meta PayPal Plaid retail media uber
PayPal is entering the media business with plans for a new advertising platform that will draw on its…
News
May 30
Amazon commerce media Forrester Hashim Mian PubMatic Target Walmart
All eyes in the retail world are on opportunities in commerce media right now — and rightfully so,…
Executive Viewpoints
February 14