Latest In: commerce media

AnalyticsIQ commerce media contextual advertising data privacy eMarketer Margo Hock

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media…

Executive Viewpoints December 30
commerce media first-party data Harsh Jiandani Koddi mckinsey RMNs Truthset.io

Betting on Commerce Media? Then Don’t Model Your Data

I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt…

Executive Viewpoints December 19
commerce media Grubhub Koddi retail media retail media network
Grubhub is rolling out a commerce media offering with Koddi.

Grubhub Joins the Commerce Media Club

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership…

News October 24
Advertising Week New York commerce media CTV customer experience Digitas NA Featured Kroger Precision Marketing marketing and advertising retail media social commerce The Trade Desk tiktok United Airlines

How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…

Features October 15
airport lounges commerce media Featured Holiday ThinkTank (2025) Holiday ThinkTank: Featured in Marketing & Advertising (2025) Holiday ThinkTank: Marketing & Advertising (2025) in-flight entertainment Kinective Media latinos loyalty program Mileage Plus off-platform retail media retail media retail media networks streaming tv TelevisaUnivision United Airlines Univision Vix
Kinective Media by United Airlines homepage.

How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

The rise of retail media has inspired not just retailers but a whole raft of other businesses to…

Features October 1
commerce media executive appointment PF Media Network planet fitness retail media Rippl Yahoo DSP
Planet Fitness storefront

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired…

News August 26
2024 Paris Olympics commerce media Featured pernod ricard services expansion uber Uber Boat Uber Bubbles uber eats
One of the famed Champagne Maisons that riders visited on the Uber Bubbles tour during the Paris Olympics.

Uber is Using the Paris Olympics to Demonstrate its Prowess as a ‘Travel Partner’

If you thought Uber’s move into food delivery back in 2016 was interesting, wait until you see what…

Features August 9
advertising network Amazon commerce media executive appointments media network Meta PayPal Plaid retail media uber
PayPal is launching an advertising media network.

PayPal Lays Out Plans for New Commerce-Based Advertising Business

PayPal is entering the media business with plans for a new advertising platform that will draw on its…

News May 30
Amazon commerce media Forrester Hashim Mian PubMatic Target Walmart

How the Not-Amazons of the World Should Approach Commerce Media

All eyes in the retail world are on opportunities in commerce media right now — and rightfully so,…

Executive Viewpoints February 14
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank