Building Brand Loyalty Through Emotional Connections
It would be nice to think that people make all of their buying decisions based on considerations like…
Executive Viewpoints May 12
Latest In: brand loyalty
Top 5 Ways To Boost Holiday Sales By Leveraging The Web Site
It’s that time of year again when brands and retailers work to find the best way to market…
Executive Viewpoints November 11Next Steps For Lululemon: Retail Experts And Analysts Weigh In
It has been a tumultuous few months for Lululemon Athletica. First, the athletic apparel and accessories brand was…
Features June 2490% Of Consumers Say Free Gift With Purchase Increases Brand Loyalty
“Free gift with purchase” promotions offer shoppers an extra incentive to buy, and can provide the retailer offering…
News December 7Retailers Lose Ground In 2012 Brand Keys Loyalty Ranking
Retailers today are utilizing innovative tools and technologies to better connect with omnichannel shoppers. However, some brands at…
Features November 5Future-Proofing the In-Store Experience: Tips for Integrating Web Technologies into Retail Spaces
Online and mobile experiences have changed consumer expectations. People have grown accustomed to cookie-enabled personalization on the web…
Executive Viewpoints September 4Beyond The ‘Batch And Blast’
I recently heard someone say “batch and blast is dead” — which made me think, is it really? …
Executive Viewpoints June 25Heuristic Number 5: Consistency [FastCompany]
This social commerce image was featured in a recent FastCompany article and was created by TabJuice.com
Executive Viewpoints June 8Responsys, Bazaarvoice Enhancement Helps Marketers Personalize And Trigger Social Marketing Messages
As more people research and purchase products online, consumer feedback such as comments, ratings and reviews have become…
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