Exclusive Q&A: How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity
The interconnected nature of modern society means shoppers are never not shopping — their journey begins well before…
News May 29
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Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations,…
Editor's Perspective October 12Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility.…
Executive Viewpoints October 9
Authenticity And Education Sway Shoppers More Than Social Media Influencers
Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended…
News October 8
Hurricane Harvey Donations Serve Up Reminder That Brand Authenticity Matters
In the wake of Hurricane Harvey’s landfall on the Texas Gulf Coast, retailers are making a colossal effort…
Features August 30NRF17 Sessions: The Challenge Of Customer Engagement
Attendees heard from top retailers and experts who shared the secrets of combining the uniqueness of a brand…
News January 24
#RIC16 Spotlights Retail’s Most Creative Disruptors
The retail model that has held sway for the last 2,000 years — build a store, stock it…
Features May 17
Do Retailers Appreciate Employees The Same Way They Appreciate Customers?
Did you know that Employee Appreciation Day is March 4? If not, that may be your first stumbling…
Features March 1Top Stories
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