The Step-Up in Ecommerce Sneaker Fraud
With the pandemic waning, sneaker lovers are once again stepping out to show off their coveted kicks, and…
Executive Viewpoints June 8
Latest In: authenticity
Street Legal: Ebay Expands Authenticity Guarantee to Cover Streetwear
Ebay has expanded its Authenticity Guarantee to streetwear to help ensure all new and pre-owned items sold for…
News June 1
Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’
Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need…
Features May 5
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Gen Z, in Their Own Words: What They Really Want from Brands and Retailers
Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While…
Features September 15
Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms…
Executive Viewpoints November 30
As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’
It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation…
Features October 11
Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense
There has never been a generation quite like Gen Z, and retailers need to recruit them now to…
Features October 5
Capgemini Expert Busts 5 Common Influencer Marketing Myths
Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today,…
Features June 30
Will Counterfeit Product Concerns Doom The Resale Market?
While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023, its…
Executive Viewpoints October 30Top Stories
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