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Why Secure, Reliable Connectivity is Mission-Critical for Retailers

Despite the growth of ecommerce, social distancing, high-street closures and a cost-of-living crisis, brick-and-mortar retail remains a major part of the global…

You Don’t Have Customers, you Have Fans, so Put on a Show

There’s a lot retailers can learn from the success of immersive location-based entertainment spaces this past year. The Sphere in Las Vegas…

Google Adds New Vision Match, Try-On Capabilities to Shopping Experience

By tapping into its Shopping Graph, Google’s dataset of 45+ billion listings of products for sale across the web, the company is…

The Secret to Solving Retail’s $743 Billion Returns Problem: Intelligent Customer Support

With returns siphoning off a staggering $743 billion from retailers’ bottom lines in 2023, it’s clear that the industry’s approach needs an…

Five Trends Poised to Shape the Future of Digital Experiences in 2025

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for…

Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers. According to the latest…

Walmart Unveils AI-Powered Personalization and Customer Care Solutions

Walmart will leverage proprietary AI, generative AI and retail-specific Large Language Models (LLMs) to provide hyper-personalized customer experiences and improve customer service….

What Retail C-Suite Executives Should Keep in Mind when Adapting to Apple Intelligence

The introduction of Apple Intelligence aims to set a new standard in AI by integrating powerful generative models with personal context into…

Experiences to Remember: Changing In-Store Behavior and Reaching Consumers

Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make…

Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful

Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor instruments and systems, communicate…

The Secret Sauce for Successful Experiential Marketing

Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer (B2C) company, connecting with…

From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences

It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have countless options available to…

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