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5G in Retail: Creating the WOW factor

The Cambridge Dictionary defines the wow factor as a quality that makes someone feel great excitement or admiration. In retail, the wow…

Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

This story has been updated to reflect a correction that the Willowbrook location is located in New Jersey. Macy’s is expanding its…

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. With stores closed and consumers…

How YETI is Giving Shoppers a Better Product View Online — Right Down to the Seams

The lines between ecommerce and brick-and-mortar are continuing to blur, and shoppers expect a similar experience — right down to getting a…

From Post-COVID to 2030: How Retailers Can Keep up with College Students’ Changing Needs

College students will likely return to campuses in the fall, and retailers should already be preparing to greet them. This means taking…

YETI Launches 3D/AR Online Experience for 50+ Products

Outdoor brand YETI has unveiled a new immersive 3D and AR experience for online shoppers. The new feature, created in partnership with…

How AR-Powered Solutions Can Help Your Retail Enterprise Adapt in 2021

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now,…

The Future of AR-Enabled 3D Scanning in Fashion Retail

Google’s recent acquisition of smart glasses company North set off a wave of speculation in the tech community. Why, some wondered, would…

IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel…

Oculogx Launches A Trio Of Solutions To Streamline Order Fulfillment

Oculogx, an omnichannel order fulfillment solution provider, has launched a suite of products designed to improve order fulfillment speed and accuracy. The…

Macy’s Electric Car Pop-Up Deploys AR For Digital ‘Test Drives’

Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now digitally test drive the…

Threekit Tool Can Simplify Process Of Creating AR Files

Threekit, a visual customer experience solution provider, has launched a new configurable augmented reality (AR) feature. The tool helps retailers give customers…