Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers
With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers.…
Executive Viewpoints January 13
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Walmart Unveils AI-Powered Personalization and Customer Care Solutions
Walmart will leverage proprietary AI, generative AI and retail-specific Large Language Models (LLMs) to provide hyper-personalized customer experiences…
News October 10
What Retail C-Suite Executives Should Keep in Mind when Adapting to Apple Intelligence
The introduction of Apple Intelligence aims to set a new standard in AI by integrating powerful generative models…
Executive Viewpoints October 9
Experiences to Remember: Changing In-Store Behavior and Reaching Consumers
Remember the age-old question: “If a tree falls in a forest and no one is around to hear…
Executive Viewpoints September 25
Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful Â
Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor…
Executive Viewpoints August 13
The Secret Sauce for Successful Experiential Marketing
Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer…
Executive Viewpoints August 8
From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences
It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have…
Executive Viewpoints July 18
How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Tasty snacks are non-negotiable for any successful sports-themed gathering. Six-foot subs, chips and chicken wings are staples; in…
Features June 3
3 Brands Making AR the Star of the Customer Experience
Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture…
Features May 23Top Stories
