‘Make ‘Em Laugh’ Can Be A Marketing No-No
Advertising is all about standing out, and what better way for retailers to stand out than to convey…
Executive Viewpoints December 7
Latest In: advertising
Align With Relevant Content To Break Through The Holiday Clutter
The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes…
Executive Viewpoints November 29
Facebook Mobile Ads Generate 72% Higher Returns Than Desktop
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide…
News November 29
Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money…
Executive Viewpoints November 22
58% Of Brand Loyal Moms Seek Consistency Over Good Prices
Attention retailers: The billions of dollars spent on advertising, celebrity endorsements and all efforts for social responsibility are…
News November 14
Criteo To Acquire HookLogic For $250 Million
Advertising technology solutions provider Criteo is acquiring e-Commerce advertising exchange HookLogic for $250 million.The sale is expected to…
News October 5
How Leading Retailers Created Successful Social Media Marketing Strategies
Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle…
Features August 29
Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp…
Features August 2
Bluecore Launches Platform To Personalize Advertising Across Channels
Bluecore has launched Bluecore Ads, an audience segmentation engine that provides marketers with live behavioral data and product…
News July 12Top Stories
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