Facebook Ads Creative Fatigue: How To Identify And Combat It
Nothing lasts forever. Especially in advertising. Creative fatigue — when an ad’s performance declines because people have seen…
Executive Viewpoints April 26
Latest In: advertising
Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels
By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work…
Executive Viewpoints March 18
Exclusive Q&A: How Kroger Boosts Sales By Connecting Brands To Customers
Kroger has been able to connect the brands it carries with its customers in a way few other…
News March 6Tell The Story Of Luxury Brands (And Don’t Skimp On Evocative Details)
Luxury brands stand out best when they tell their stories in an interesting way, expressing their commitment to…
News September 24
Advertising In An On-Demand World: Why Brands Should Embrace The Connected TV Revolution
It’s no secret that the world of television is rapidly evolving. Gone is the age of ‘prime time,’…
Executive Viewpoints August 28Google Launches Machine Learning-Powered Retail Ad Platform With Shopify
Four months after first integrating its e-Commerce stores onto the Google Cloud service, Shopify is extending its partnership…
News July 12Targeted Radio Ads Can Generate 30% Retail Traffic Lifts
Radio is still a strong advertising format for retailers. Dial Report, a radio measurement platform, found that retailers…
News July 12
Mid-Campaign Ad Optimization Helps Boost Conversion Rates
Retailers, like CPG companies, need to keep an eye on their marketing spend when reaching out to their…
News July 3Albertsons Launches Performance Media Platform To Help CPGs Target Digital Ads
Albertsons Cos., the parent company of supermarket chains Albertsons, Safeway, Jewel-Osco and Shaw’s, is introducing technology designed to…
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