Latest In: advertising

advertising Amazon attention economy Best Buy Canada Featured first-party data fulfillment Google Shopping Lands' End mirakl private label retail media networks Retail ThinkTank (2021) Retail ThinkTank: New Revenue Models (2021) SEO third-party marketplace Verizon Media Walmart yahoo shops
Marketplaces Part Two

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things. More and…

Features May 27
advertising antitrust apple CCPA consumer privacy data privacy Facebook Featured first-party data gdpr Google idfa Interactive Advertising Bureau marketing data opt-in privacy regulation retail media networks third-party cookies walled gardens
Consumer data privacy

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…

Features March 25
advertising Beam cbd DTC retail Featured gamify jebbit klaviyo quizzes
Beam CBD Jebbit Quizzes

How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers…

Features March 24
3d dressing room 3d product catalog advertising AR tools buy now, pay later diversity and inclusion marketplace shoppable video Verizon Media Walmart yahoo shops Yahoo!
Yahoo Shops

Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops,…

News March 23
advertising banking cardlytics cash-back offers dosh marketing campaigns rewards programs
Cardlytics

Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Cardlytics runs banking…

News March 2
advertising Executive ViewPoints Oz Etzioni Retail Reset 2020 Retail Reset: Customer Experience Retail Reset: Featured Recommended Resources Retail Reset: Recommended In Customer Experience

The Key To Relevant Advertising In Times Of Uncertainty

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we…

Executive Viewpoints June 24
advertising branding connected TV Coronavirus Featured Guinness Heinz iab marketing strategy McDonald's resonate Retail Reset 2020 Retail Reset: Customer Experience Retail Reset: Recommended In Customer Experience

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and…

Features April 10
advertising ai ecommerce pattern89

Pattern89 Debuts Voyager Platform To Help Retailers Maximize Ad Performance

Pattern89, an AI-powered marketing technology company, has introduced new tools to help retailers maximize and understand ad performance…

News December 12
advertising andrew kasprzycki data partnerships Executive ViewPoints google customer match liveramp
0aaaAndrew Kasprzycki LiveRamp

Leading Retailers Are Overcoming Analysis-Paralysis

There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some…

Executive Viewpoints May 23
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank