Latest In: advertising

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Most Brands and Retailers are Wasting Ad Spend on National-Local Cannibalization 

Franchise marketing requires a delicate balance of local and national advertising strategies. But many franchise organizations suffer from…

Executive Viewpoints January 9
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Don’t Cut Ad Spend, Just Make Sure it’s Effective

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the…

Executive Viewpoints December 1
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How to Target Audiences For Advertisements During a Recession

There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19,…

Executive Viewpoints June 1
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How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the…

Executive Viewpoints May 17
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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. So I…

Executive Viewpoints April 19
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Instacart rolls out new suite of tools for online grocery.

Instacart Looks Beyond Delivery with Suite of Tools to Support Grocery’s Digital Transformation

Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America. Now the online grocery…

News March 24
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Amazon Meta Google earnings

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some…

News February 4
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Albertsons Firework shoppable content

Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content

Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to…

News September 22
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Tokyo Olympics Opening Ceremony

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas…

Features July 23
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