34% Rise In Ad Blocking Forces Retailers To Seek Marketing Alternatives
Retail brands need to step up their search for additional ways to reach consumers online, as there is…
News July 7
Latest In: advertising
Watchdog Calls Walmart On ‘Made In The U.S.A.’ Product Claims…Again
Just as the Fourth of July inches closer, Walmart has once again come under fire from advertising watchdog…
News June 29Programmatic For Luxury: From Bargain To Bespoke
By Anna McCarthy, ChoiceStream Luxury retailers have been hesitant to adopt programmatic advertising – the automated buying of…
Executive Viewpoints June 27
Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign
In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further…
News June 17
‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign
Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place”…
Features April 15The Secret Sauce Inside McDonald’s Success: Data-Driven Customer Understanding
By Tyler Walton, Clutch After nearly two straight years of declining same-store sales, McDonald’s rekindled its customer relationships…
Executive Viewpoints March 25Do Retailers Take Enough Advantage Of Super Bowl Festivities?
With Super Bowl Sunday now only a few days away, retailers and brands are gearing up for a…
Executive Viewpoints February 3
Retail Ad Messages Reveal ‘Cyber Monday’ Concept Running Out Of Juice
Cyber Monday’s status as the holiday shopping day with truly significant digital sales may be going the way…
Features December 15Burberry And Google Stitch Shoppers Into Christmas Commercial
Ordinary shoppers at the Burberry flagship store on Regent Street in London can now be woven into the…
News December 1Top Stories
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