Facebook Launches Two Local Advertising Products For Retailers
Facebook is providing brand marketers with more information about consumers that are within close proximity of their retail…
News November 6
Latest In: advertising
Differentiation In A Channel-Agnostic World
The “antennas” of advertisers and retailers are sharply raised as the holiday season rapidly approaches. Smart advertisers and…
Executive Viewpoints November 3
Marketers And Consumers Remain Far Apart On Advertising Perception
There appears to be a major gap between marketers and buyers when it comes to the perception of…
News November 3Finish Line Goes Omnichannel in Epic Fashion
Finish Line has launched a new brand initiative designed to reach across all touchpoints, including online, social media…
News October 7
Amid Months Of Hype, Outlook On Buy Buttons Remains Mixed
Social media platforms such as Twitter, Facebook, Pinterest and Instagram all have taken a further dip into online…
Features September 8
Is Your Advertising Campaign As Stale As That Ad?
In the age of Big Data, most brands have access to a plethora of consumer information. Though many…
Executive Viewpoints August 4
4 Techniques For Boosting Social Ad Performance
Relevance is becoming the key factor for success in social advertising. As consumers are increasingly aware of ads…
Executive Viewpoints July 20
Localization And Personalization Become Key For Successful Back-To-School Campaigns
Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives.…
News July 14Three Cheers For Dads: Which Brands Won Father’s Day?
By Alicia Fiorletta, Senior Editor Brands and retailers across the nation spent the past month engaging fathers and…
Executive Viewpoints June 24Top Stories
Latest Podcasts
Latest Resources
