Bluecore has launched Bluecore Ads, an audience segmentation engine that provides marketers with live behavioral data and product catalog changes, helping them deploy advertising and targeting strategies across e-Commerce sites, search engines, emails and social media.
The platform creates audiences based on email IDs, enabling marketers to:
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Tap email, site, customer and product/catalog data sets to develop and export product segments;
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Sync those audiences in personalized advertising campaigns across all devices through advertising channels such as Facebook, Google AdWords, and Demand-Side Platforms (DSPs);
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Craft personalized messages, such as dynamic creative and unique product recommendations, to customers based on a shopper’s predicted behavior, customer lifecycle stage, lifetime value and propensity to buy specific categories or products; and
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Integrate the application into existing marketing or advertising technologies, workflows and advertising platforms, without having to build to APIs and disparate databases.
For new customers, Bluecore will provide a single snippet of Javascript code that just needs to be copied and pasted into the global header of their web site, with no data dump or tech support required.
