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72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season

The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of…

News September 20
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The Cautionary Tale Of Pushing Location-Based Ads

By Danielle Savage, July Systems Location-based marketing has been projected to become the next big thing in mobile…

Executive Viewpoints August 29
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Behind The Scenes: Puppy Monkey Baby Didn’t Win The Super Bowl Ad Game

By Debbie Hauss, Editor-in-Chief While “Puppy Monkey Baby” may be a phrase we (unfortunately) won’t be able to…

Executive Viewpoints February 9
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Digital Ad Placement Startup Mabaya Gets $2.25 Million In Funding

In physical-world retailing, brands pay retailers to put their products at eye level in high-traffic areas. Mabaya, a…

News December 28
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Consumers Express Frustration Over Irrelevant Online Content

Consumers no longer have patience for batch-and-blast marketing campaigns and irrelevant online content, according to new research released…

News August 12
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Bazaarvoice Teams with Google to Bring Product Reviews to Google Search and Ads

Bazaarvoice, a leader in hosted social commerce applications yesterday announced at the Social Commerce Summit 2010 that it…

News April 22
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