48% of Shoppers Want Retailers to Use SMS for Order Shipping Updates

Retailers have some work to do when it comes to delivering great SMS notifications: just 15% of consumers ranked retailers as the best at text updates, putting retail at No. 4 in a ranking of 10 industries. The most relevant SMS message topics are: updates on shipping tracking for products (48%); receiving order status and confirmations (44%); and receiving offers and promotions (28%).

However, retailers need to ensure that their customers want SMS updates in the first place. Shoppers cited receiving SMS notifications without signing up for them (25%), the lack of an opt-out option (19%) and receiving too many notifications in general (19%) as their top pet peeves.

To learn more about what shoppers want from SMS, check out this infographic from CleverTap.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: