In an era where sustainability and environmental consciousness are at the forefront of consumer demands, the fashion industry is facing increasing pressure to reduce its environmental footprint. Fortunately, technology is stepping in as a powerful ally in this quest for change. From digital samples to recommerce platforms, innovative solutions are emerging to revolutionize the way fashion operates.
In this episode of Retail Remix, our host Alicia Esposito chats with Emily Gittins, Co-founder and CEO at the customized resale tech company Archive. The pair explore the role of technology in reducing fashion’s environmental impact and highlight some exciting advancements in the recommerce industry. Listen to learn about:
- The current state of sustainability in the fashion industry;
- The different models of recommerce companies can leverage;
- How to build an engaging customer experience through such programs; and
- Best practices for measuring the impact of recommerce efforts with new KPIs.