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Five Below’s ‘Rolling Thunder’ of Newness Contributes to 22.9% Sales Growth in Q2
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How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to…
Executive Viewpoints October 24
Hibbett Partners with Uber Eats for Delivery of Sneakers and Athletic Fashion
U.S. consumers can now receive on-demand deliveries of sneakers and sports-related fashion from nearly 900 of Hibbett’s 1,000+ stores via the Uber Eats platform. Hibbett is the latest non-food retailer…
News October 23
Value Takes Precedence in Purchase Decisions as Consumers Tire of Price Fluctuations
New consumer research from AlixPartners reveals that despite rising inflation and concerns about the impact of tariffs, price alone is no longer the primary driver of consumer purchase decisions in…
Features October 23
Morrisons to Deploy ESLs Across Nearly 500 UK Supermarkets
Beginning early next year, Morrisons will roll out 10.8 million smart electronic shelf labels (ESLs) across its 497 stores, eliminating traditional paper labels and automating the repetitive manual tasks of…
News October 23
Amazon Looks to Simplify Shopping with New ‘Help Me Decide’ AI Tool
Amazon has long been known as the Everything Store, and while the platform’s wide selection is one of its biggest selling points, it also can be one of its biggest…
News October 23
Why Stores Could Benefit from AI’s Reshaping of Ecommerce
Retailers will be forgiven if their heads are spinning after this turbulent year of near-constant shifts in the landscape thanks to both AI and tariffs. Now, the holiday season is…
Features October 23
To Dupe or Not to Dupe? Trademark Attorney Weighs in
This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked and felt very similar to their Lululemon favorites – namely the “subca”…
Executive Viewpoints October 23
E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The “eyes.lips.first.” shoppable element, powered by Amazon…
News October 22
Listen Now: AI Answer Engines and the New Rules of Ecommerce
AI will drive $260 billion in global online sales and $1.6 trillion in in-store sales this holiday season, according to Salesforce. Not entirely surprising given that 62% of consumers say they now trust AI…
Features October 22
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