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Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In fact, 89% of leaders believe that personalization in marketing is crucial to…
Executive Viewpoints October 28Lululemon Seeks New Fans with Licensed Merch Lines for All 32 NFL Teams
Lululemon has been raising its profile in big-name sports, including a 2024 partnership with the NHL and its growing roster of sports-linked spokespeople, including PGA golfers Min Woo Lee and…
News October 27Legendary Adman Ellis Verdi on the Art of Retail Advertising
Featuring: Ellis Verdi, Founder and President, DeVito/Verdi For four decades, Ellis Verdi, Founder and President of DeVito/Verdi, has helped shape some of the most talked-about — and often controversial —…
Podcasts October 27Nordstrom Holiday Plans: 1,000-Item Gift Shops, Plus Visits from Santa, in All Stores
Nordstrom is making its bid to be a major holiday destination with gift shops in every store that will feature more than 1,000 items, 90% of which will be priced…
News October 27Calvin Klein Launches Multi-Brand Apparel Takeback Program
Calvin Klein has launched the Re-Calvin takeback program in the U.S., allowing consumers to responsibly say goodbye to apparel items from any brand and in virtually any condition. The program…
News October 27The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking scaled…
Executive Viewpoints October 27Small Business, Big Ideas: Construction Tool Disruptor Reekon Gets Boost from Alibaba
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands that have found big success and have even bigger ambitions. On the…
Features October 24Walmart Deploys RFID Tags in a Tough Environment: the Meat Department
RFID tag technology has traditionally faced operational challenges in cold, moist environments such as meat cases, but Walmart is attempting to overcome those challenges by deploying new RFID-enabled labels from…
News October 24Target Cuts 1,800 Corporate Jobs in Bid to Streamline Operations
Target Corp., which has been struggling to achieve growth in a difficult economic environment, will cut 1,800 non-field jobs, amounting to approximately 8% of its global headquarters team, according to…
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