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Paper Planes
Paper Planes, the apparel and lifestyle brand founded by Shawn “Jay-Z” Carter and owned by Roc Nation, has opened its first permanent brick-and-mortar store, on Lafayette Street in Soho. The…
News October 13
Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content
Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now,…
News October 13
Dollar General Brings Back Former CEO to ‘Restore Stability’
Dollar General has asked former CEO Todd Vasos to step back into the leadership role. Vasos is replacing Jeff Owen, a 30-year+ Dollar General veteran who was named CEO when…
News October 13
How Bask Suncare is Leaning into the Newness of Instagram’s Threads
Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and…
Features October 13
8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories,…
Executive Viewpoints October 13
Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of…
News October 12
With Addition of Petco, Happy Returns Network Surpasses 10,000 Locations
After a successful trial, Petco is expanding its partnership with PayPal-owned reverse logistics solution Happy Returns to all its stores nationwide. Petco customers can now bring ecommerce orders they need…
News October 12
AI-Generated Product Recommendations Power Amazon’s Fall Prime Event
Sales during Amazon’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from…
News October 12
Eight Brands Fight Back Against ‘Luxury Tax’ on Menstrual Products
Eight feminine care brands in the menstrual hygiene space have converged to create The Tampon Tax Back Coalition, aiming to abolish the taxation on menstruation products that still exists in…
News October 12
