How Unconventional Creative Fuels Liquid Death’s Digital Growth
EPISODE #185
Summary
Featuring: Natalie Cotter, Director of Digital Retail, Liquid Death | Claire Tassin, E-commerce Analyst, Morning Consult
From leveraging social media to exploring marketplaces and strategic advertising, there are countless avenues to capture mindshare and carve a unique space for your brand online. You can find a shining example of this immense potential in the canned water company Liquid Death.
In this episode of Retail Remix, we listen back to an exclusive conversation from the 2023 Retail Innovation Conference & Expo between Claire Tassin from Morning Consult and Natalie Cotter, a key player in Liquid Death’s digital presence and growth. This insightful discussion not only highlights what makes Liquid Death exceptional, but also provides valuable cues and clues for other brands to apply at their businesses. Tune in to learn:
- How Liquid Death found its target audience through customer support and discovered that moms love the product for their kids’ hydration;
- The brand’s approach to testing and scaling new channels, especially among mid- to lower-funnel opportunities;
- Why the brand has succeeded with unconventional marketing tactics, such as creating a Spotify album from negative customer feedback; and
- The value of “winning the internet for a day” and how Liquid Death has done that through social media takeovers and unexpected partnerships.
RELATED LINKS
- Connect with Natalie here.
- Connect with Claire here.
- Learn more about Liquid Death.
- Get key highlights from the conversation on Retail TouchPoints.
- Check out more content from the Retail Innovation Conference & Expo.
- Read more about ecommerce trends on Retail TouchPoints.
Summary
Featuring: Natalie Cotter, Director of Digital Retail, Liquid Death | Claire Tassin, E-commerce Analyst, Morning Consult
From leveraging social media to exploring marketplaces and strategic advertising, there are countless avenues to capture mindshare and carve a unique space for your brand online. You can find a shining example of this immense potential in the canned water company Liquid Death.
In this episode of Retail Remix, we listen back to an exclusive conversation from the 2023 Retail Innovation Conference & Expo between Claire Tassin from Morning Consult and Natalie Cotter, a key player in Liquid Death’s digital presence and growth. This insightful discussion not only highlights what makes Liquid Death exceptional, but also provides valuable cues and clues for other brands to apply at their businesses. Tune in to learn:
- How Liquid Death found its target audience through customer support and discovered that moms love the product for their kids’ hydration;
- The brand’s approach to testing and scaling new channels, especially among mid- to lower-funnel opportunities;
- Why the brand has succeeded with unconventional marketing tactics, such as creating a Spotify album from negative customer feedback; and
- The value of “winning the internet for a day” and how Liquid Death has done that through social media takeovers and unexpected partnerships.
RELATED LINKS
- Connect with Natalie here.
- Connect with Claire here.
- Learn more about Liquid Death.
- Get key highlights from the conversation on Retail TouchPoints.
- Check out more content from the Retail Innovation Conference & Expo.
- Read more about ecommerce trends on Retail TouchPoints.
