Retail TouchPoints
Carter’s Bets on Nostalgia and Individuality in Its Biggest Rebrand in 26 Years
Carter's is rolling out a new logo, campaign and store concept built on nearly a year of consumer research. Chief Marketing Officer Sarah Crockett shares details about the strategy behind...
Top Stories
Latest Posts
Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
Latest Podcasts
Latest Resources
