Shopper Attitude Analysis Helps Shape Retailers’ Sales, Marketing Strategies
TJMaxx shoppers were more confident than Gap shoppers during the difficult economic times in late 2008, giving TJMaxx…
News September 24TJMaxx shoppers were more confident than Gap shoppers during the difficult economic times in late 2008, giving TJMaxx…
News September 24What makes an eCommerce Web site a success? Obviously you must have a differentiated, quality product or service…
News September 24Consumers are more loyal to retailers who provide information on competitors’ prices, according to the e-tailing group report…
News September 17Well known for its innovative approach customer relationship management, home furnishings retailer IKEA has been giving customers all…
News September 15Traditionally viewed as a black box limited to processing sales transactions, many progressive retailers are now view their…
News September 10Store associates are now freed up to help customers following the implementation of electronic queuing at two JCPenney…
News September 10Chico’s FAS Inc. has committed to implementing an integrated live help strategy across its Web channel through the…
News September 10 Never mind the rush to sell in this current economy—retailers have always been focused on harvesting any…
News September 3Retailers know consumer’s purchasing power today has shifted from a “want” to a “need” status, as saving money…
News September 3