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New Study Reveals Sales Staff Driving Shopper Defections

The phrase “sales help” may prove to be an oxymoron in many corners of retail. A recent study…

News February 21
Uncategorized

Customer Service Trumps Economic Concerns In Retail Strategic Planning

Providing excellent customer service is key to retail success in good economic times as well as in a…

News October 12

Better Merchandising And Marketing Using Consumer Shopping Patterns

Retailers might know how much of an item is sold using a store display versus how much is…

Features October 9
Sensory Marketing

Retailers, CPG Partners Making Sense Out Of Sensory Marketing

One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different,…

News August 20

Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop

Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase,…

News July 7
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