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Peer-to-Peer Marketing Word-of-Mouth is Top Purchasing Influencer
If you want to influence a consumer’s purchasing decisions, then it’s almost always best to get to their…
News April 29Ecommerce Sales Rise, But Cannibalization Cuts Into In-Store Revenue
Ecommerce is growing sharply — much more rapidly than in-store sales. It grew some 21 percent, to $175…
News April 29Q&A With Dee McLaughlin, VP of Marketing, Virgin Entertainment Group
With music and movies now available via a quick download to consumers’ desktops, technology has in some ways…
News April 23Customer Focus, Multi-Channel Connections Top List of POS Initiatives in Aberdeen Report
It’s no longer enough to improve store productivity and decrease the cost of operations with a new POS…
News April 23
AT&T Unveils Surface Technology As Latest Component of Customer Experience Initiative
Microsoft’s Surface technology made its consumer debut this week at five of AT&T’s retail locations in New York,…
Features April 18
Robot Galaxy Blasts Off With New Retail Concept
New Year’s is over, but on the third floor of the Palisades Center Mall in West Nyack, NY,…
Features April 10
Kroger Teams With Packaged Goods Companies to Test Mobile E-Coupons
With the mobile phone stepping in as a new advertising medium, 25 to 34-year-olds are the demographic for…
News April 10New Solution Lightens Loyalty Load, Connects Credit, Debit Cards To Merchant Reward Plans
The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’…
News April 10Wharton’s Fader Studies Impact of Marketing On Shopping Patterns
Retailers might know how much of an item is sold using a store display versus how much is…
Features April 9Top Stories
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