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Affordability Shapes Winter Holiday Shopping NRF Holiday Survey

Affordability Shapes Winter Holiday Shopping: NRF Holiday Survey

Key Takeaways More than half of holiday shoppers say the economy will affect spending plans, prompting many to…

News October 22
brand strategy Consumer engagement experiential marketing in-store marketing lead generation pop-up marketing retail activations
What the Best In-Store Brand Activations Get Right Ray Sheehan Old City Media

From Pop-Up to Payoff: What the Best In-Store Brand Activations Get Right

Retail activations can take many forms, but the best ones tend to share a few characteristics. They give…

Executive Viewpoints October 22
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KPMG Holiday Self-Gifting Jumps 18% As Shoppers Plan to Treat Themselves

KPMG: Holiday Self-Gifting Jumps 18% As Shoppers Plan to Treat Themselves

Key Takeaways U.S. consumers expect to spend an average of $783 this holiday season, up 5% from last…

News October 21
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Best Buy Gamers

Best Buy Gamers Launched in Partnership with IGN

Key Takeaways Best Buy launched Best Buy Gamers in beta on Oct. 20, a free experience on BestBuy.com…

News October 20
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Salesforce to Acquire Braze for $5.6B

Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…

News October 20
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Christiana Marouchos How AI Assistants Are Changing Product Discovery

How AI Assistants Are Changing Product Discovery and Becoming the New Shopping Aisle

AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past,…

Executive Viewpoints October 20
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Deloitte Holiday Spending Rise 4% Gen Z Millennials

Deloitte: Holiday Spending to Rise 4% as Gen Z and Millennials Drive Gains

Key takeaways Shoppers expect to spend an average of $1,654 this holiday season, up 4% from 2025, with…

News October 19
ClickPost customer lifetime value customer retention direct-to-consumer dtc ecommerce returns exchanges free returns holiday returns NRF post-purchase experience Q4 2026 return fees returns serial returners

Why ‘Free Returns’ Broke U.S.DTC and What to Do About It Before Q4

The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders…

Executive Viewpoints October 19
ad tech artificial intelligence California AB 1542 Charles Simon consumer intent contextual targeting data privacy deep learning geolocation data programmatic advertising retail marketing Retail TouchPoints rtb house sensitive data state privacy laws

The End Of Geolocation-First Marketing

Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions,…

Executive Viewpoints October 16
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