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75% of Shoppers See Positive Potential for AI, so Retailers Must be Ready for an AI-Driven Future

This is the first article in our series on AI in Retail. Read the second article, detailing AI’s…

Features February 23
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An image of work representing the partnership between MG2 and the Washington Square mall, one of the largest in the Pacific Northwest.

What Does the Future Hold for the Shopping Mall? Design Visionaries Share Their Predictions

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…

Features February 22
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Meta's recent social commerce pullbacks aren't a sign of retreat.

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…

Features February 21
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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…

Features February 17
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How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’

Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those…

Features February 15
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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…

Features February 14
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded…

Features February 14
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The main panel of the Camp Gift Finder tool encourages visitors to select from their age range and then answer a series of more specific questions.

Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

During the heart of the holiday season, experiential toy retailer Camp launched Gift Finder, an interactive tool designed…

Features February 13
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Benefit Cosmetics campaign for its new blush was a marketing triumph.

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…

Features February 10
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