Marketing During COVID-19: Entertainment, Cleanliness And Charity Make For Winning Messages
It should come as no surprise that COVID-19 and the accompanying social distancing guidelines have changed how people…
Features March 27
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International Women’s Day Messaging: Avoid A Backlash Against ‘Pinkwashing’ And Pandering
Celebrated on March 8 every year, International Women’s Day is dedicated to honoring women’s achievements throughout history, and…
Features March 26
Study: Time Spent In Mobile Apps Drives Retail Sales Across In-Store, Online Channels
Mobile has continued its exponential growth as a sales and marketing channel for retailers, and it’s easy to…
Features March 25
How John Varvatos Boosted ROI 148% With A Cloud-Based Communications Upgrade
View this On-Demand Webinar: Sometimes, the slowdowns and restrictions that legacy systems impose on a retailer are not…
Features March 24
Exclusive Q&A: How Perry Ellis Leverages Digital-First Brand Experiences In Department Stores
As department stores seek to catch up with changing consumer habits, they will need to look to their…
Features March 24
Samsonite Removes Unwanted Online Product Ads, Lifts Return On Ad Spend 141% Via Retargeting
E-Commerce retailers may be unaware of a growing threat to their business: the presence of invasive product and…
Features March 23
Schutz Shoes Leverages Nordstrom And Walgreens Stores To Minimize Returns Friction
Accepting in-store returns for an e-Commerce brand has traditionally been seen as a benefit for the brick-and-mortar retailer,…
Features March 20
Simon, Westfield And Others Close Shopping Centers; Will Malls Recover?
In response to the coronavirus (COVID-19) pandemic, Simon Property Group, the largest mall operator in the U.S., has…
Features March 19
Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds
In the increasingly crowded mattress category, every marketing dollar has to work overtime. Resident gets the most out…
Features March 19Top Stories
