As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority
The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and…
Features April 10
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Coping With COVID-19: How Batteries Plus Bulbs Rewired Itself As An Essential Retailer
Essential retailers are lucky to be open, but they still face a number of tough challenges during the…
Features April 9
MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking
Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing…
Features April 8
How Barnes & Noble College Connects To Gen Z: Community And Curated Experiences
Marketing’s impact now extends across all channels a shopper uses to get information and complete purchases. That’s why…
Features April 7
Study: 72% Of Shoppers Say Texting Improves Support Experience, But Retailers Fail To Promote It
While only 25% of shoppers use text/SMS messages to contact customer support and 29% use live chat, retailers…
Features April 6
5 Ways Burrow Applies Customer-Driven Innovation To Furniture Retailing
The direct-to-consumer (DTC) home furniture market is experiencing significant growth and evolution, with digital-first brands acquiring more wallet…
Features April 3
COVID-19 Retailing: How Contactless Operations Can Keep Shoppers And Workers Safer
One of the primary challenges facing retailers trying to revive sales during the COVID-19 pandemic is the need…
Features April 2
Study: Only 35% Of Retailers Effectively Personalize Promos — Is A Lack Of Data The Problem?
Retailers are still struggling to keep up with consumers’ desires for personalization when it comes to delivering promotions…
Features April 1
Backcountry NYC Pop-Up Breaks Down The Barrier Between Indoors And Outdoors
Pop-ups are a well-established way for e-Commerce brands to dip their toes into a brick-and-mortar environment, but they’re…
Features March 30Top Stories
