Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns
Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…
Features July 13
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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which…
Features July 10
How Luxury Brands Are Responding To COVID Tension With Innovation
COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury…
Features July 9
Making The Case For American Dream As The ‘Ultimate Experience Center’
Mark Ghermezian, Co-CEO of the American Dream complex located in New Jersey’s Meadowlands, insists that his internal team…
Features July 8
Brand Experience Awards: Insights From 8 Winning Retailers
In an industry as diverse and wide-ranging as retail, there’s no one way to create a stellar brand…
Features July 6
RetailX Virtual: How 4 Digital-First Retailers Leverage Tech To Enhance Human Connections
When COVID-19’s stay-at-home orders halted most physical retail and boosted e-Commerce, it wasn’t just the brick-and-mortar retailers that…
Features July 2
RetailWire: Cheers For Lululemon’s MIRROR Acquisition, But Is The Pricing Right?
This week’s purchase of the MIRROR home fitness platform by lululemon athletica for a $500 million price tag…
Features July 1
Capgemini Expert Busts 5 Common Influencer Marketing Myths
Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today,…
Features June 30
DTC Brands Must Upgrade Shopper Experience To Capitalize On COVID-19 Disruptions
Direct-to-consumer (DTC) brands have fared well during the COVID-19 crisis, and that trend will likely continue, at least…
Features June 29Top Stories
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