Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase
AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these…
Features December 8
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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…
Features December 7
How Cloth & Company Saved Time and Money With its 3D Virtual Showroom Collaboration
Designing a photoshoot for a furniture collection is typically an expensive, logistics-heavy procedure that involves months spent coordinating…
Features December 6
How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data
Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but…
Features December 3
Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’
Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is…
Features December 2
Cyber Week 2021 Was Slow, but Retail is Still on Track for a Record-Breaking Holiday Season
In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its…
Features December 1
Inside ThirdLove’s Expansion and Rebrand
ThirdLove has forever changed the way women shop for bras. Its online fit tool has revolutionized the entire experience…
Features November 30
Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?
As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out.…
Features November 29
Pajar Embarks on International Expansion with New SoHo Flagship
For 58 years, outerwear brand Pajar has equipped adventurers around the globe. Now the brand is embarking on…
Features November 24Top Stories
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