David’s Bridal will be showing off its Spring 2023 collection with in-store trunk shows on Friday, March 31, offering $100 Ashley gift cards to the first 25 people in each store following the 6 p.m. event start time. In-store shoppers also will be eligible for 10% discounts during the shows, which will last until each store’s closing time. Entertainment marketing company FlyteVu is organizing the events.
The bridal retailer has been aggressively expanding its offerings via partnerships, acquisitions, extensions of its loyalty programs and product lines and the launch of its wedding planning platform in January 2023. Partnerships have included non-wedding companies, such as Sandals Resort, but this is the first time David’s Bridal has worked with a furniture and home goods retailer.
“This collaboration speaks to our continued drive to diversify our product offerings with relevant and modern options for today’s couples,” said Kelly Cook, Chief Marketing and IT Officer at David’s Bridal in a statement. “We pride ourselves on thinking through everything a bride may need, and this unexpected partnership is going to take one more to-do off a bride-to-be’s plate.”
“We couldn’t be more thrilled about our partnership between David’s Bridal and Ashley,” said Elisabeth June, Senior Manager of Brand Strategy for Ashley in a statement. “Both brands offer exclusive designs and exceptional value across many styles, from the couple’s big day to their homes. We realize that many couples today already have their own sense of style, but still want to buy pieces that make their new home together unique and personal to their own relationship.”