Williams-Sonoma will acquire the intellectual property (IP) of Dormify, a content resource for students and young adults seeking curated, space-saving home solutions. Following the acquisition, Williams-Sonoma plans to relaunch Dormify in 2026. No financial details of the acquisition were available.
A note on the Dormify home page reads: “We appreciate your patience while we work on a new assortment and site experience designed to inspire your next dorm room.” Currently, the site provides links to Pottery Barn Dorm, a Williams-Sonoma brand.
“The acquisition of Dormify’s intellectual property aligns with our strategy to build and acquire brands that meet customers at every stage of life across various aesthetics,” said Laura Alber, President and CEO of Williams-Sonoma in a statement. “We look forward to integrating our operational excellence, in-house design capabilities, digital expertise and world-class customer service into Dormify to accelerate the brand’s growth and scale its reach.”
Advertisement
