Namesake Studio

The vision for her new home base propelled Halpern to create an extension of the By The Namesake rock ‘n’ roll lifestyle. She took the opportunity to fill the space with an ever-evolving market approach consigning from local businesses and artisans, along with items made in-house that would complement her leather jackets and curated interiors.

The over-the-top décor includes a two-story cow-hide runner, and leather-wrapped bar tops and benches that are meant to inspire visitors to help them imagine the possibilities of custom leather.

Along with the in-house lifestyle items, Halpern has filled the studio with accessories, artwork and homeware that offer a retail platform to other local small businesses and artisans, including Coup de Tete, SAMD, Hannah Candle, Tahsin The Good, Carmel Floral and Mellah Projects.

Black-and-white wallcoverings translate the rock ‘n’ roll vibe throughout the space.

The brand continues to carry its already existing personalized candles and leather bins while adding a new assortment of home accessories, including a croc-embossed punching bag and a fringed lambskin pillowcase, with additional drops expected throughout the year.

Halpern built out the wearable extension in response to customer queries on how she styles her leather jackets and pants. The extension includes six black silk basic styles; a jewelry line comprising chunky sterling silver bangles, hoops and ear cuffs in collaboration with Mark Lash, a prominent Canadian jewelry designer; and a curated selection of rare, globally sourced first-generation vintage rock band T-shirts from the ’80s and ’90s.

Studio visits are by appointment only, which can be made on the By The Namesake website.

(Hover over a photo in the gallery above to read more details in the captions, or click on a photo to expand and open the full-size images.)

By The Namesake, a luxury custom leather brand, has launched “Namesake Studio” — an interactive space that functions as a showroom, production facility, photography studio, event and retail space.

The brand’s founder, Rosa Halpern, wanted to create a unique concept studio that would not only provide a haven for her team, but also serve as a dynamic space that clients and fellow creatives within the industry could use. With the help of Ali Budd, owner of Ali Budd Interiors, and Ryan Gibson, Halpern’s fiancé and owner of Against The Grain Remodelling, the team transformed an industrial shipping warehouse into a leather wonderland.

“The design is largely inspired by the rock ‘n’ roll feel of the brand and we aimed to create an edgy, thoughtfully designed studio that would serve its many functions,” Budd said. “The goal of an interactive open space was to spark creativity and allow for open dialogue with clients.”